The mere mention of it sends some designers into physical shock (try it if you ever get stuck in a tedious conversation about XHTML vs. HTML 5). The truth remains that businesses and individuals the world over send and receive email in HTML format by default every day, and many of them genuinely prefer it to plain text. So designers have a choice. We can stick our fingers in our ears, cover our eyes and hope it all goes away or we can learn to make the best of a challenging design medium and produce something that raises the quality level a bit.
This article gives you the information you need to plan, design and build an HTML newsletter that renders well and is actually useful to recipients. It’s a quick and dirty guide to effective email newsletters.
If you’d like to get started right now, here are the cheat notes to get you on the right track. Read on for more detail, examples and resources.
Credits: p&o minicruise email by almacaw